Gyprock® - Optimised Core
The biggest technological advance in the plasterboard industry in over 20 years was launched with an integrated campaign across radio, print advertising, direct mail, premiums and POS along with an interactive website 'hijack'. The campaign was based around "The secret to a stronger, lighter plasterboard" with a cheeky creative concept that saw the unlikely partnership of gladiators and ballerinas used to represent the product benefits.
Sharp - Quattron Pro
Admentum designed and produced a suite of POS items to promote the launch of Sharp's new Quattron Pro TV. The challenge was to present the key product benefits in a clear an engaging way using elements that would stand out in the busy retail environment.
Hebel - Design Guide
Communicating technical details to specifiers and installers requires a comprehensive knowledge of a client's products and systems and a clear understanding of the language of the audience. We pride ourselves in our ability to grasp the finer technical details and present them with words and images that simplify complex construction systems.